DIAGNOSTIC
- Consumer Insights
- Internal Audit
- SWOT Analysis
- Competitive Review
- Consulting Services
STRATEGY
- Trend Analysis
- Food/Beverage
- Health/Wellness
- Culinary
- Brand Sustainability
- Brand Platform
- Strategic Planning
MARKETING
- Consumer Personas
- Messaging
- Partnerships
- Brand Integration
- Experiential (retail)
- Measurement
COMMUNICATIONS
- Branded Content
- Video
- Influencers/SMEs
- Earned Media/PR
- Social Media
- Graphic/Web Design
- Staff Engagement
WHO WE’VE HELPED
SNAPSHOTS
Emergent worked with Jamba Juice® to help map and implement their strategy to shift from smoothie shop to healthy lifestyle brand. Emergent helped create new business channels (schools), refine brand positioning, develop new relevant products and new communications platforms including content creation with Jamba’s Healthy Living Council.
Emergent helped transform the hard cheese category and expand business growth opportunities for share leader Schuman Cheese. First by helping eliminate widespread fraud and adulteration. And second by creating the industry’s first trust mark program – True Cheese® – that supports product quality and ingredient transparency messaging.
Emergent’s expertise in healthy living also extends to our furry family members and premium pet food. To help bring greater differentiation within its portfolio of brands, Emergent worked with Merrick Pet Care – providing pet parent consumer insights, messaging recommendations and branded communications in support of new product launches.
“Throughout our working relationship I found them to be talented, motivated and competent professionals from both a strategic and tactical perspective. Our working relationship was close and collaborative and they acted like a partner in every sense of the word. One area of particular strength was their ability to truly understand our brand, our category, and our consumers. As a result, they were able to help us find ways to add new dimensions to the Sargento brand value proposition.”
BOB CLOUSTON
Former President & CCO
Sargento
“Emergent partnered with our executive team to orchestrate Jamba’s strategic transition to a healthy lifestyle brand. They were intimately involved each step of the way – helping us think through positioning, new businesses including JambaGO and our entry in the K-12 school channel, product development, and created our Healthy Living Council. They were a true catalyst in helping us achieve our next level business goals.”
JAMES WHITE
Former President, CEO and Chairman
Jamba Juice Company
“We partnered with Emergent on a project for a retailer who had a solid business, but wasn’t connecting with new clientele now living in their stores’ trading areas. As we got deeper into the project, it became clear that success would require more than a facelift of the stores. Bob and his team were up to the task.
They provided steady and focused leadership on detail as basic as redesigning the product assortment and as strategic as rebranding. Moreover, they identified needed organizational capabilities and supply partnerships that could help accelerate growth.
They shined in translating their marketing expertise to the business of food retailing. I’ve seldom seen this depth of marketing execution in food retailing. It was here that they stood out as they repositioned the retailer for sustainable growth. This capability is clearly a point of difference for Emergent.”
BILL BISHOP
Chief Architect
Brick Meets Click
QUICK LINKS
CONTACT US
p: (312) 806-6975
e: [email protected]
w: www.emergenthealthyliving.com
Chicago, IL