Bottled Water Splash Telegraphs Sea Change
March 1st, 2016 Posted by Emergent brand marketing, Brand preference, Food Trend, Insight, storytelling 0 comments on “Bottled Water Splash Telegraphs Sea Change”What’s next for category marking ‘hot’ on sales trajectory?
Unless you’ve been marooned on a deserted island, all eyes in the food and beverage business have been focused on the irreversible march to preference for healthier, fresher, less processed, simple ingredient products. Now it’s the criteria driving purchase decisions.