Posts tagged "brand strength"

THREE KEY INGREDIENTS TO PET CARE BRAND GROWTH AND SUCCESS

November 20th, 2013 Posted by Pet care, Pet food 0 comments on “THREE KEY INGREDIENTS TO PET CARE BRAND GROWTH AND SUCCESS”

Petfoodpremium 

It’s not just what’s in the bag or can…

By Bob Wheatley

Have you noticed changes at the pet store lately? More brands are occupying in-store real estate than ever before. The impact of ongoing trends in pet care driven by humanization of the pet relationship, followed closely with premiumization of the pet food business generally, have changed the competitive paradigm for brands and businesses in this space.

(more…)

Tags: , , , , , ,

Recent Posts

Recent Comments

Archives

Categories

Tags

brand activism brand advocacy brand building brand differentiation brand marketing brand messaging brand preference Brand relevance brand strategy brand trust business strategy carbon footprint Change management climate change consumer behavior consumer engagement consumer insight content marketing differentiation emerging trend emotional relevance emotional resonance engagement food and beverage food culture food marketing food retail greenhouse gas healthy lifestyle Higher Purpose insight Marketing strategy pet food pet food marketing retail strategy shopper insight social media storytelling strategic planning supermarket Sustainability transformation transparency Trust validation marketing
Copyright 2016 Emergent Healthy Living. All rights reserved.