Posts tagged "brand strength"

THREE KEY INGREDIENTS TO PET CARE BRAND GROWTH AND SUCCESS

November 20th, 2013 Posted by Pet care, Pet food 0 comments on “THREE KEY INGREDIENTS TO PET CARE BRAND GROWTH AND SUCCESS”

Petfoodpremium 

It’s not just what’s in the bag or can…

By Bob Wheatley

Have you noticed changes at the pet store lately? More brands are occupying in-store real estate than ever before. The impact of ongoing trends in pet care driven by humanization of the pet relationship, followed closely with premiumization of the pet food business generally, have changed the competitive paradigm for brands and businesses in this space.

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