IF YOU DO ANYTHING TODAY, READ THIS BOOK…
April 10th, 2013 Posted by Emergent brand marketing 0 comments on “IF YOU DO ANYTHING TODAY, READ THIS BOOK…”
I should have written it, nonetheless it’s vital to your business prospects…
By Bob Wheatley
For years I have been writing, exclaiming, extolling, expressing, supporting and exhorting the value of looking at brand building and business through a different lens. One based on relationship building rather than viewing consumers as walking wallets and marketing as strictly a persuasion and transaction-focused exercise.