Been to a great movie lately? One with a story so captivating you wanted to see it more than once? Storytelling at its finest draws us in and makes us feel part of the events as they unfold. We identify with characters that seem relatable to us and we enjoy the rollercoaster ride of action and tension leading to some form of satisfying resolution.
Consumers are making food and beverage brand decisions based on perceptions of healthier choice.
How are you aligned with rapidly shifting attitudes about healthier choice?
By Bob Wheatley
We have arrived in the midst of an unprecedented era where accelerating shifts in contemporary food culture are rapidly impacting changes in consumer demand. Said another way, cultural dynamics are at work that will impact food and beverage preference and purchase decisions. Consumers are in full march to separate:
This post is intended to break down and summarize the conditions that will move businesses forward or backward based upon their consistency and compatibility with mental markers consumers now infer on their food choices.