From the food business to the fashion business, a pervasive trend is emerging as the distance between maker and buyer continues to close. For decades in the fashion world, the runway show archetype would play out with designers parading their seasonal lines in front of store buyers who then place orders. Rinse, repeat. In a recent precedent setting departure from New York Fashion Week traditions, Burberry CEO Christopher Bailey recently announced that consumers can order any outfit they like online – straight from the runway show.
