Posts tagged "brand re-stage"

IT’S THE GARAGE EXPERIENCE IN YOUR HEAD

May 8th, 2014 Posted by Growth, Insight, Navigation, Transformation, Uncategorized 0 comments on “IT’S THE GARAGE EXPERIENCE IN YOUR HEAD”
Vintage Garage Door Covered With Rust And Chipped Paint

Big ideas spring from living the “garage” experience…

Secrets to innovation lie in aspiration combined with consumer empathy!

By Bob Wheatley

You’ve heard the stories: Google, Apple, H-P and other silicon icons and business category disruptors all started in a garage. So will the NEXT great leap — perhaps the ability to teleport yourself anywhere instantly, solve America’s obesity crisis or build engines that run on oxygen — be birthed and incubated in a garage? That’s apparently where innovation and the next generation’s leading transformational brainstorm and company will be invented, right?

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