Increasing consumption of nutrient dense milk is a goal.

Real issues lost in coverage on dairy industry labeling initiative

By Bob Wheatley

This post is about what really matters. We know childhood obesity is a problem. We know that improved nutrition and fitness can now be linked to better performances and cognitive benefits for kids at school. And we also know that milk is a nutrient dense beverage option and that among various not-so-good-for-you choices — we would prefer kids get more of, not less.

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