Parents need help to solve the healthier choice dilemma.

Opportunities abound for food and beverage brands to step in with solutions…

By Bob Wheatley

An important new study produced by the Robert Wood Johnson Foundation and Harvard School of Public Health, reveals a widening gap between parents’ desire for their kids to eat better and exercise more, and the reality of life’s pressures. The report’s findings also unearth a growing opportunity for brands to be part of the solution — and in doing so open a new and relevant conversation with mom – who already controls more than 80% of household buying decisions.

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