Posts tagged "better-for-you foods"

Indulgent brand paradox: how to operate in a world leaning into healthier choice

June 4th, 2013 Posted by Indulgent brand strategy 0 comments on “Indulgent brand paradox: how to operate in a world leaning into healthier choice”
Boys and Pizza

Can indulgent choices exist in a healthy diet?

By Bob Wheatley

Your running a business that at its core is indulgent. The brand story more closely aligned with pleasurable tastes experiences, or quality ingredients than with a DNA founded directly in healthier choice.

You know the consumer environment is moving increasingly towards recognition that food and beverage decisions can impact quality of life. And you wonder: can indulgent coexist with healthier? Are these paths mutually resistant to one another or is alignment possible? Is there a scenario downstream where consumers increasingly become more adamant about healthy and how do you answer this shift in preference?


Are Parents Losing Healthier Choice Battle For Kids?

May 7th, 2013 Posted by Uncategorized 0 comments on “Are Parents Losing Healthier Choice Battle For Kids?”
Had Enough?

Parents need help to solve the healthier choice dilemma.

Opportunities abound for food and beverage brands to step in with solutions…

By Bob Wheatley

An important new study produced by the Robert Wood Johnson Foundation and Harvard School of Public Health, reveals a widening gap between parents’ desire for their kids to eat better and exercise more, and the reality of life’s pressures. The report’s findings also unearth a growing opportunity for brands to be part of the solution — and in doing so open a new and relevant conversation with mom – who already controls more than 80% of household buying decisions.