No where does emotion become more apparent than in this relationship.

Why do marketers often think they’re talking to walking CPU processors?

 By Bob Wheatley

Human beings. What magnificent creatures we are. Living beings. Organisms. Mammals. We are emotional. Sometimes spiritual. Irrational. Intelligent, yes but that should not be construed as machine like.

Yet how many times do we see marketers (too many) believing that the consumer will internalize a logical argument founded in analytical reasoning and data, consider the information based on the facts arrayed — and then cast the expected, correct judgment?

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