Posts tagged "CPG brands"

Big Food Facing Big Trouble or Big Opportunity?

June 15th, 2015 Posted by brand marketing, Brand preference, change, Food Trend, Insight, retail brand relevance, shopper behavior, Supermarket strategy 0 comments on “Big Food Facing Big Trouble or Big Opportunity?”

Part 1: Reimagining Food and Beverage in America

Big Food in Big Trouble

Fortune Magazine’s special report “The war on big food,” cited an astonishing fact: the top 25 food and beverage companies have lost a collective $18 billion in market share since 2009. Repeat: $18 BILLION in 6 years.

Inside supermarkets the evidence is there for all to see as smaller more nimble niche players like Annie’s (now owned by General Mills) and Boulder Brands’ Evol frozen entrees secure more and more in-store real estate.