Posts tagged "higher quality"

Part 1: The Foodie-ization of America

October 19th, 2015 Posted by food experiences, Food Trend, Healthier habits, Healthy Living, Insight, shopper behavior, shopper experience, Uncategorized 0 comments on “Part 1: The Foodie-ization of America”

Once cooking and experience elevate, there’s no going back.

Study after study charts the migration of our food culture and parallel consumer behavior away from legacy packaged, processed foods and towards what is deemed ‘all things’ real and fresh. Consumers at one time may have been confronted with healthier in the form of addition by subtraction. Meaning that anything presented as good for you meant sacrificing something else – less sugar, fat, calories or salt. And, of course, the perception that down the pipe with the elimination of bad stuff so went good taste experiences.


Big Food Facing Big Trouble or Big Opportunity?

June 15th, 2015 Posted by brand marketing, Brand preference, change, Food Trend, Insight, retail brand relevance, shopper behavior, Supermarket strategy 0 comments on “Big Food Facing Big Trouble or Big Opportunity?”

Part 1: Reimagining Food and Beverage in America

Big Food in Big Trouble

Fortune Magazine’s special report “The war on big food,” cited an astonishing fact: the top 25 food and beverage companies have lost a collective $18 billion in market share since 2009. Repeat: $18 BILLION in 6 years.

Inside supermarkets the evidence is there for all to see as smaller more nimble niche players like Annie’s (now owned by General Mills) and Boulder Brands’ Evol frozen entrees secure more and more in-store real estate.