For years we’ve talked about the shifts in behavior summed up in this statement: “more than ever, people want higher quality food and beverage experiences to go along with their higher quality lifestyles.” This condition is now pervasive and will inform those who grow and those who experience challenges in their core businesses.

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Hudson Institute study confirms better for you is better for business

By Bob Wheatley

The $660 billion restaurant industry juggernaut, accounting for nearly 47% of all food dollars spent outside the home is witnessing first hand the shifts in consumer preference towards healthier choice. What’s more turns out this sea-change is good for business and in a manner of speaking “bad for business” for those who failed to dial in and promote better-for-you choices on their menus.

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