Big ideas spring from living the “garage” experience…

Secrets to innovation lie in aspiration combined with consumer empathy!

By Bob Wheatley

You’ve heard the stories: Google, Apple, H-P and other silicon icons and business category disruptors all started in a garage. So will the NEXT great leap — perhaps the ability to teleport yourself anywhere instantly, solve America’s obesity crisis or build engines that run on oxygen — be birthed and incubated in a garage? That’s apparently where innovation and the next generation’s leading transformational brainstorm and company will be invented, right?

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What’s outside allures; what’s inside matters

By Bob Wheatley

Beverages made with whole fruit and vegetables provide a great tasting, portable source of nutrition. Sounds pretty good, right? Well it’s in Jamba, literally. Even so people don’t always make decisions purely on the logic driven plane of “good-for-you” – we are also emotional creatures who crave indulgence, happiness and surprise. How do you blend these two behaviors? Read on…

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