Can indulgent choices exist in a healthy diet?

By Bob Wheatley

Your running a business that at its core is indulgent. The brand story more closely aligned with pleasurable tastes experiences, or quality ingredients than with a DNA founded directly in healthier choice.

You know the consumer environment is moving increasingly towards recognition that food and beverage decisions can impact quality of life. And you wonder: can indulgent coexist with healthier? Are these paths mutually resistant to one another or is alignment possible? Is there a scenario downstream where consumers increasingly become more adamant about healthy and how do you answer this shift in preference?

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Desire for healthy lifestyle connected to healthier choices.

Where does this sit in your strategic plan and mission?

By Bob Wheatley

Yesterday 16 top food and beverage makers announced  they have met their goal to cut 1.5 trillion calories from their products, as part of their collective involvement in the Healthy Weight Commitment Foundation.

In the same story a Hudson Institute report states that better-for-you products contributed $1.25 billion of sales increases for the 16 companies involved from 2007 to 2011 (just $300 million in sales growth attributed to high calorie options in their portfolios). So clearly better-for-you is better for business.

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Hudson Institute study confirms better for you is better for business

By Bob Wheatley

The $660 billion restaurant industry juggernaut, accounting for nearly 47% of all food dollars spent outside the home is witnessing first hand the shifts in consumer preference towards healthier choice. What’s more turns out this sea-change is good for business and in a manner of speaking “bad for business” for those who failed to dial in and promote better-for-you choices on their menus.

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