Our Story: Building the Higher Purpose Brand
May 22nd, 2015 Posted by Emergent brand marketing, Growth, Insight, storytelling, Transformation 0 comments on “Our Story: Building the Higher Purpose Brand”I’m a consumer brand-building specialist with a long history in food, beverage, lifestyle and home-related categories. Your early days indeed inform your future. Here’s mine:
Respect for the power and importance of brand building has been at the core of my professional life even before I started in the agency business with Ogilvy & Mather. Coming out of school, I found an interesting post as head of public relations for a unique political arm of county government in the Seattle area. King County Executive John Spellman established an “Office of Agriculture” as part of his public policy agenda – the preservation of rapidly disappearing urban agriculture. It was called The Farmlands Proposition. My role was to handle communications strategy and press relations.