Posts tagged "pain points"

The Five Essential Behaviors of Relevant Brands

May 23rd, 2013 Posted by Uncategorized 0 comments on “The Five Essential Behaviors of Relevant Brands”
Tipping in the shrimps

Relevant: food brands that enable their customer’s desire for learning, creativity in the kitchen…

 

Optimizing relevance in a marketing environment where relevant is everything

By Bob Wheatley

We have come to a place where brands‐that‐matter have relationships with their best users that look increasingly like those we have with our closest friends and family. They look human: Trust. Reciprocity. Care. Helpfulness. Listening. All are markers, icons of human relationship qualities. Now the same can be said of brand connections that transcend the merely transactional to the incredibly meaningful.

And what’s lies at the intersection of commerce and relationship? Relevance. When brands work overtime (baked into the mission) to align themselves with their core users’ passions, concerns, interests and pain points, they are on the hunt for relevance.

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