New formats, new ideas, new media, new channels — all at once
By Bob Wheatley
What’s for dinner anyway? Well that could be curry braised baby carrots in shallot sauce with duck confit that you picked up from the hot table area of your favorite supermarket-as-restaurant store. What was once a four-walled pantry and acres of shelving to serve up a mind numbing array of umpteen thousands of skus of packaged items, is now leaning into lifestyle relevance in a big way. Food shopping organized around how people actually live, what their food passions, interests and concerns are about, now factored into store and retail brand concept.