Posts tagged "Theodore Levitt"

Stop Doing What Doesn't Work

Marketing is no longer a department. It’s now a behavior.

March 7th, 2016 Posted by brand marketing, Insight 0 comments on “Marketing is no longer a department. It’s now a behavior.”

Are you prepared to recast the journey to growth?

More has changed in the marketing world over the last two years than the previous 50. The traditional marketing rulebook is sooo cooked. The path to growth is a different journey. Yet, remarkably, many organizations are still tethered to an outmoded view that marketing operates as a distinct unit or practice within the business to lure customers to the brand and store.