Welcome to a new feature at the What’s Good For You, America blog – a recurring column that will give you an inside look at the key players, opinions, views and news of what’s going on at Emergent. A Peek in the Conference Room begins with a story about change — specifically the challenges of making a meaningful transformation, and thoughts from two of Emergent’s Healthy Living Advisors team.

Frankly, there are a million reasons not to.  “The System’s too large.  Our tastes are too iconic. We’ll never get consensus internally.  And even if we did, the business pressures just won’t allow this kind of transition.  Or investment.  Or training.  Or headcount…”

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Jamba’s new, refined web pages tell the story of healthy living

Restaging who you are unlocks the door to prosperity and growth

By Bob Wheatley

When I say Jamba Juice most likely your mind turns to fruit smoothie outlet. So is a Jamba store essentially four walls with some blenders and pureed fruit in a cup? For a period of time in their history it may well have been. The word healthy loosely attached to the brand persona and a bright, colorful, fun atmosphere to deliver some fruity refreshment. So far so good, but if candor is applied, the picture was fair financially. Some questioned the long-term value proposition on a business that seemed to straddle the trench between beverage and treat…

Here’s another layer of candor: Emergent now represents Jamba so we have our hands deeply in the pool of change at this dynamic company.

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