Posts tagged "validation marketing"

How Trust Triggers The “Buy” Button

June 9th, 2015 Posted by Growth, Insight, Navigation, Transformation 0 comments on “How Trust Triggers The “Buy” Button”

Consumers are creating their own ‘circle of trusted influencers’

Trusted Influencers

People believe it is the business of businesses to sell. And, traditional selling often employs assertions, claims and self-declarations of quality, superior taste or experience. This sets in place a bit of friction: is the claim truthful?

So trust looms even larger these days as the pivot point in purchase decisions. And today’s digital, mobile, “access to anything that can be known will be known” world has arisen as an enabler of how consumers get to trust: through validation.

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The Five Principles of Validation Marketing

June 4th, 2015 Posted by brand marketing, Insight, Navigation, Retail brand building, retail brand relevance, Uncategorized 0 comments on “The Five Principles of Validation Marketing”
Validation Marketing

Emergent’s forecast on the future of strategy and communication.

The food and beverage marketing paradigm of the last 30 years grounded in “convince and persuade” has fallen away. It’s being replaced by a stronger and more viable path to brand relevance: Validation Marketing™ – a focus on tangible evidence of your company’s beliefs and commitment to quality.

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