Relevant: food brands that enable their customer’s desire for learning, creativity in the kitchen…

Optimizing relevance in a marketing environment where relevant is everything

By Bob Wheatley

We have come to a place where brands‐that‐matter have relationships with their best users that look increasingly like those we have with our closest friends and family. They look human: Trust. Reciprocity. Care. Helpfulness. Listening. All are markers, icons of human relationship qualities. Now the same can be said of brand connections that transcend the merely transactional to the incredibly meaningful.

And what’s lies at the intersection of commerce and relationship? Relevance. When brands work overtime (baked into the mission) to align themselves with their core users’ passions, concerns, interests and pain points, they are on the hunt for relevance.

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Jamba’s new, refined web pages tell the story of healthy living

Restaging who you are unlocks the door to prosperity and growth

By Bob Wheatley

When I say Jamba Juice most likely your mind turns to fruit smoothie outlet. So is a Jamba store essentially four walls with some blenders and pureed fruit in a cup? For a period of time in their history it may well have been. The word healthy loosely attached to the brand persona and a bright, colorful, fun atmosphere to deliver some fruity refreshment. So far so good, but if candor is applied, the picture was fair financially. Some questioned the long-term value proposition on a business that seemed to straddle the trench between beverage and treat…

Here’s another layer of candor: Emergent now represents Jamba so we have our hands deeply in the pool of change at this dynamic company.

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Hudson Institute study confirms better for you is better for business

By Bob Wheatley

The $660 billion restaurant industry juggernaut, accounting for nearly 47% of all food dollars spent outside the home is witnessing first hand the shifts in consumer preference towards healthier choice. What’s more turns out this sea-change is good for business and in a manner of speaking “bad for business” for those who failed to dial in and promote better-for-you choices on their menus.

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