How to win when winning can be elusive…

Put yourself in your shoppers’ shoes:

Have you ever stood in front of a grocery shelf or case and had trouble making a selection because they all looked the same and made similar claims?

Cheese, milk, vegetables, eggs, fruits and proteins face a similar challenge. As commodities, the distinctions between forms and varieties are often slender in the minds of consumers – and choice often defaults to price.

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“The table is a meeting place, a gathering ground,
the source of sustenance and nourishment,
festivity, safety, and satisfaction.
A person cooking is a person giving:
Even the simplest food is a gift.”
– Laurie Colwin –

Imagine a grocery retail business that fully understands and embraces this thinking, then translates that down to the store aisles in how the business is organized to operate in service of the experiences and outcomes people associate with food.

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