Supermarkets: Can the True Meaning of Food Drive Business Growth?September 16th, 2015 Posted by Emergent food experiences, Insight, Navigation, Retail brand building, retail brand relevance, shopper behavior, shopper experience, Supermarket strategy, Uncategorized 0 comments on “Supermarkets: Can the True Meaning of Food Drive Business Growth?”
“The table is a meeting place, a gathering ground,
the source of sustenance and nourishment,
festivity, safety, and satisfaction.
A person cooking is a person giving:
Even the simplest food is a gift.”
– Laurie Colwin –
Imagine a grocery retail business that fully understands and embraces this thinking, then translates that down to the store aisles in how the business is organized to operate in service of the experiences and outcomes people associate with food.