Posts tagged "relationship building"

New Marketing: Stop Selling and Start Engaging

November 4th, 2015 Posted by Insight, storytelling, Uncategorized 0 comments on “New Marketing: Stop Selling and Start Engaging”

Bringing more humanity to the conversation

Human Relationship Building

More often than not, marketing campaigns celebrated in the ad and marketing trades get the attention because in one way or another they may be fun, sexy, innovative or even glamorous.

Yet ultimately when we put the acid test of consumer behavior against the outcomes, we find that despite the adoration, occasionally these investments are simply ineffective.