Is it time for the Experiential Supermarket?
April 11th, 2016 Posted by Emergent food experiences, Insight, Retail brand building, retail brand relevance, shopper behavior, shopper experience, Supermarket strategy, Uncategorized 0 comments on “Is it time for the Experiential Supermarket?”Tapping desire inside the front door.
Q: What’s true about all supermarket shoppers no matter where they live and work?
A: They are first and foremost – human beings. Thus, how people make decisions matters and should be considered in optimizing the store environment.