Posts tagged "Tom Asacker"

Taste of Potash

Is it time for the Experiential Supermarket?

April 11th, 2016 Posted by food experiences, Insight, Retail brand building, retail brand relevance, shopper behavior, shopper experience, Supermarket strategy, Uncategorized 0 comments on “Is it time for the Experiential Supermarket?”

Tapping desire inside the front door.

Q: What’s true about all supermarket shoppers no matter where they live and work?

A: They are first and foremost – human beings. Thus, how people make decisions matters and should be considered in optimizing the store environment.