Work to Avoid These 3 Roadblocks to Brand Growth.

It will always be the purpose of business to “get and keep a customer.” And to do that, all manner of content, communications, and lures and bait are often broadcast in an effort to command attention. Otherwise known as push, push, push.

Yet, at times, we may be missing the forest for the trees – not correctly understanding an evolved consumer experience and behavior around the purchase decision. Awareness does not constitute engagement.

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What Clients Often Want…Artists of the Launch.

Emergent’s unique business model casts our client relationships in two principal roles:

1. Communications, mostly earned, owned and social; and
2. Brand and business consulting, rethinking the organization’s mission, product and brand strategy.

Every so often these two areas integrate with one client and in those cases we usually find some of the most outstanding work we do and results that can be truly, wonderfully transformational.

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