Changing behaviors or opinions isn’t easy. To a certain extent the marketers’ belief is this: once confronted with the facts, people will see the wisdom of using our product or visiting our stores. But the truth of the matter is even in the face of compelling facts and reasonable reasons people often cling to their current habits and preferences.

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Emergent participates in panel with food industry luminaries.

On Monday morning, January 25^th, in front of top supermarket and CPG industry executives, a panel discussion moderated by Food Marketing Institute’s (FMI) Senior Vice President Mark Baum, took a look at the future trends and issues that will impact shopper behavior – and the future of the food business. (more…)

Finding Marketing Magic when it’s so elusive.

Pffffft – that’s the noise marketing budgets make disappearing down the rabbit hole of attempted engagement when forced and bait-driven connection strategies are at play.

You want to tell your brand story. You believe it’s important that as many eyes and ears as possible hear the tale. So you look for every possible way to aggregate an audience in an era that works day and night against aggregation.

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5 Key Steps to Engaging Pet Parents

At Emergent, we love pets and have a passion for the pet care category. It’s an area of special expertise for us built partially on our love affair with our four-legged family members, and on our excitement about the dynamics and challenges of this exciting, unique product category.

In 2014, we began work on a new marketing platform we call Validation Marketing™. And in 2015 we honed the platform specifically for pet food brands. It’s based on variety of consumer behavior studies that chart the migration from selling features and benefits to brand relationships built on lifestyle relevance and activated through emotional triggers.

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