The future of food and beverage belongs to solution-based specialists whose business operates from a platform of deep consumer insight.

Relevance to lifestyle interests and behaviors is paramount. Achieving alignment and integration with the things people care about is vital. It’s no longer just what you make or sell as much as it is about your ability to be meaningful and to matter.

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Emergent’s forecast on the future of strategy and communication.

The food and beverage marketing paradigm of the last 30 years grounded in “convince and persuade” has fallen away. It’s being replaced by a stronger and more viable path to brand relevance: Validation Marketing™ – a focus on tangible evidence of your company’s beliefs and commitment to quality.

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