Posts tagged "food marketing"
Shopper Trends Revealed at the FMI Midwinter Executive Conference
February 1st, 2016 Posted by Emergent brand marketing, food experiences, Food Trend, Healthier habits, Insight, retail brand relevance, shopper behavior, shopper experience, Supermarket strategy 0 comments on “Shopper Trends Revealed at the FMI Midwinter Executive Conference”Emergent participates in panel with food industry luminaries.
On Monday morning, January 25th, in front of top supermarket and CPG industry executives, a panel discussion moderated by Food Marketing Institute’s (FMI) Senior Vice President Mark Baum, took a look at the future trends and issues that will impact shopper behavior – and the future of the food business. (more…)
Millennials Send Wake-Up Call to Food and Beverage Industry
November 6th, 2015 Posted by Emergent brand marketing, Brand preference, Insight, shopper behavior, Uncategorized 0 comments on “Millennials Send Wake-Up Call to Food and Beverage Industry”Trust Transcends Everything.
A sobering, directional study from Mintel again confirms that trust issues drive purchase and govern brand relationships – retail or product – for the influential Millennial generation.
If Content Marketing Matters to Engagement, Then What’s the Right Tool?
October 26th, 2015 Posted by Emergent digital tools, Insight, Retail brand building, shopper behavior, Uncategorized 0 comments on “If Content Marketing Matters to Engagement, Then What’s the Right Tool?”
Video.
This should not be a surprise, but when it comes to engagement and shareability, two primary measures of effectiveness in content marketing outreach — video stands as a leader among tools in the tool box.
Consumers like to watch…
Part 2: New Food Culture Requires New Brand Communications
October 21st, 2015 Posted by Emergent brand marketing, change, Insight, shopper behavior, Uncategorized 0 comments on “Part 2: New Food Culture Requires New Brand Communications”
As the food landscape changes, the equally disruptive media-machine upheaval reaches into and upends conventional CPG brand communications strategies – Where’s Don Draper when you really need him?
New Media Requires New Engagement Strategies
September 24th, 2015 Posted by Emergent brand marketing, digital tools, Insight, Retail brand building, retail brand relevance, shopper behavior 0 comments on “New Media Requires New Engagement Strategies”It’s time to re-think traditional communications
Study after study confirms this recurring theme: conventional food marketing communications built around self-reverential “me, me, me” sales messages that assert benefits such as quality and taste just won’t cut it anymore.
Consumers routinely ignore, eliminate and may soon block exposure to the daily barrage of self-promotion that works in direct opposition to real engagement and relationship.
So what actually penetrates the effort to avoid traditional selling?