Posts tagged "video"

If Content Marketing Matters to Engagement, Then What’s the Right Tool?

October 26th, 2015 Posted by digital tools, Insight, Retail brand building, shopper behavior, Uncategorized 0 comments on “If Content Marketing Matters to Engagement, Then What’s the Right Tool?”

Video.

This should not be a surprise, but when it comes to engagement and shareability, two primary measures of effectiveness in content marketing outreach — video stands as a leader among tools in the tool box.

Consumers like to watch…

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Marketing in the Age of Story

May 13th, 2015 Posted by brand marketing, change, digital tools, Insight, retail brand relevance, storytelling, Transformation, Uncategorized 0 comments on “Marketing in the Age of Story”

What's Your Story?

Alert: we’re not really selling products anymore. The ground has shifted and the path to business growth has changed.

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