How to successfully address sustainability demands for food, beverage and lifestyle brands and retailers
Food, beverage and lifestyle categories are ground zero in a major culture shift now underway. It will redefine the meaning of sustainability and recast the value proposition for nearly every brand and retailer in the business.
The rapid arrival of a new consumer culture shift demands greater accountability on climate impact and verifiable solutions to greenhouse gas threats. New research confirms not only is this a priority for consumers on the path to purchase, it also has a direct impact on food, beverage and lifestyle brand and retailer growth outcomes.
Are you prepared – ready to embrace the sea change and reap the rewards from operating consistently with consumer attitude and preference shifts on sustainability?
Download our new report on the first Brand Sustainability Solution. Learn what the future looks like and how to solve the challenges ahead for your brand and business.
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Bob Wheatley is the CEO of Chicago-based Emergent, The Healthy Living Agency. Traditional brand marketing often sidesteps more human qualities that can help consumers form an emotional bond. Yet brands yearn for authentic engagement, trust and a lasting relationship with their customers. Emergent helps brands erase ineffective self-promotion and replace it with clarity, honesty and deeper meaning in their customer relationships and communication. For more information, contact [email protected] and follow on Twitter @BobWheatley.