A recent infographic from the Hartman Group (shown above) reveals that 77% of consumers across various generational segments – from Millennial to Boomer – prefer having home cooked meals whenever possible.
Q: What’s true about all supermarket shoppers no matter where they live and work?
A: They are first and foremost – human beings. Thus, how people make decisions matters and should be considered in optimizing the store environment.
Once upon time, there were three regular meals in American households. Snacks were an occasion that generally landed before and/or after dinner. Our mealtime rituals brought structure to the day: a defined beginning, an ending and some transitions in between.
“The table is a meeting place, a gathering ground,
the source of sustenance and nourishment,
festivity, safety, and satisfaction.
A person cooking is a person giving:
Even the simplest food is a gift.”
– Laurie Colwin –
Imagine a grocery retail business that fully understands and embraces this thinking, then translates that down to the store aisles in how the business is organized to operate in service of the experiences and outcomes people associate with food.
