At Emergent, we’re constantly watching and observing behavioral shifts and trend changes that impact the food and beverage business. Case in point: Last-minute meals – not as a tangential or peripheral condition, but a pervasive change as people increasingly act on impulse.
As the food landscape changes, the equally disruptive media-machine upheaval reaches into and upends conventional CPG brand communications strategies – Where’s Don Draper when you really need him?
Can indulgent choices exist in a healthy diet?
By Bob Wheatley
Your running a business that at its core is indulgent. The brand story more closely aligned with pleasurable tastes experiences, or quality ingredients than with a DNA founded directly in healthier choice.
You know the consumer environment is moving increasingly towards recognition that food and beverage decisions can impact quality of life. And you wonder: can indulgent coexist with healthier? Are these paths mutually resistant to one another or is alignment possible? Is there a scenario downstream where consumers increasingly become more adamant about healthy and how do you answer this shift in preference?
Consumers are making food and beverage brand decisions based on perceptions of healthier choice.
How are you aligned with rapidly shifting attitudes about healthier choice?
By Bob Wheatley
We have arrived in the midst of an unprecedented era where accelerating shifts in contemporary food culture are rapidly impacting changes in consumer demand. Said another way, cultural dynamics are at work that will impact food and beverage preference and purchase decisions. Consumers are in full march to separate:
This post is intended to break down and summarize the conditions that will move businesses forward or backward based upon their consistency and compatibility with mental markers consumers now infer on their food choices.